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Archive for March, 2010

SAN JOSE, CA – Adobe Systems Incorporated announced today the release date for its flagship product line – Creative Suite 5. The company sent out email notifications to its user base today and the release date for the official launch of CS5 has been set for April 12, 2010.

Recently (on January 25, 2010), I received a notice from Adobe Systems reminding me that my upgrade window for CS4 would be closing soon. The notice did not say specifically when my upgrade window would close, so I called them on the phone and asked when exactly that would would be. The sales rep didn’t know the date, either. I believed that this meant only one thing – that CS5 was due to be released very soon, so I bought the upgrade to CS4. I was upgrading from CS to CS4 … that’s a long stretch, I know, but times are tough, you know.

So just 60 days after I got the notice, Adobe Systems did, indeed, announce the release date for Creative Suite 5, so my hunch was right. I understand that the official release date of any new version of a software application is always a closely guarded secret. Otherwise, if people knew the release date ahead of time, the sales of existing versions would drop off and lead to a sharp decline in revenues for the developer.

This is the teaser from the announcement email:

With the right tools, your creative horizon changes. A tree is still timber, but suddenly in a whole new way. Old ideas germinate again, and new ideas branch into unexpected opportunities.

Now we’ll just have to wait about 2 1/2 weeks to find out!